The iconic restaurant chain recently unveiled a new logo, dumping the American hero mascot in favor of bland font on a plain ...

Cracker Barrel apologized for the way its rebranding has been communicated in a statement to the Wall Street Journal. However ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc.

In a bold attempt to restore its tarnished reputation, Bud Light is pivoting its marketing strategy by collaborating with comedian Shane Gillis. This decision comes after a significant backlash over a ...