In the chimerical trend that is Labubumatchadubaichocolate, nothing is ever too extra. But those who embrace the aesthetic know that the only way out is further in.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

Pop Mart, a store known for its creation of the trending Labubu dolls, is set to open its first Massachusetts store at the Natick Mall. The store sells a variety of collective figures that are either original characters or in collaboration with popular franchises such as Disney, The Powerpuff Girls, Minions and Harry Potter.

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The following blind boxes will be available for purchase Tuesday night, Aug. 19: Have a Seat Vinyl Plush Blind Box − Single boxes and whole sets will be available to order during launch. Exciting Macaron Vinyl Face Blind Box (pre-order) − Single boxes and whole sets will be available to order during launch. The estimated shipping date is Sept. 29.

Are you tired of your Lafufu and want the real Labubu? You might be able to get one at the Pop Mart coming to Natick Mall.

Singer Pixie Lott has announced a unique pop-up concert in London to celebrate the release of her new single Coming Of Age. The event, described by the pop star as the “world’s first gig for Labubu dolls,” will be held at a secret location in West London on August 21.