The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

One person said if the chain really thought "their arrogant half-hearted apology" would win back "average Americans," "their ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

Cracker Barrel is sticking with its new logo. But the chain is also apologizing to fans who were angered when the change was ...

In its statement, Cracker Barrel wrote that it could have “done a better job” communicating the changes and said that it was ...

The backlash over Cracker Barrel's new logo ignores the fact that the company once openly fired gay workers, sparking a ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...