A head of the college football season, apparel brand and NIL mainstay Rhoback has announced their most recent class of ...

Alabama quarterback Ty Simpson signs a new NIL deal after receiving word on the starting role ahead of the 2025 college ...

Beats by Dre has announced their third class of "Beats Elite", the company selects a handful of college football players to ...

One Big Ten school just became even more enticing for future athletic prospects. The UCLA Bruins athletic department ...

The Beavers announced the hiring of Kyle Bjornstad — a former basketball player and administrator at OSU who founded the Dam Nation collective in 2022 — as the athletic department’s new general ...

Freshman back Telly Johnson emerged as a late-season star for the Huskies, twice clearing the 100-yard barrier in the team's ...

On Aug. 30, the Texas Longhorns will head to Columbus, Ohio, to face the Ohio State Buckeyes in their season opener.  In the ...

One Pack is no longer in charge of paying players or brokering deals. Here’s how it still plays a part in N.C. State’s NIL ...

Sources, coaches and families contextualize what the initial Top 100 rankings in football recruiting classes can mean for a ...

While City Fans 210 and 210 Inspired remain integral parts of UTSA's NIL operations, the Roadrunners have moved ...

With name, image and likeness (NIL) opportunities now available in high school sports, some Oklahoma athletes are already building large followings — and getting paid for it. A new partnership between ...

A pair of Texas A&M stars began their name, image and likeness licensing journey with Sonic, marking the fast-food chain's first NIL deals. The company will feature the Aggie athletes in television ...