AI is increasing the volume and pace of content creation in advertising, making strategic clarity—not efficiency—the key to ...

At Cannes Lions, leaders from PepsiCo, Bose, Tinder, Catalyst and VaynerMedia discussed how AI and social-first strategies ...

Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and ...

Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...

Want to reverse a decline in web traffic? Confused about which path to take? Follow this flowchart and see where it lands you ...

Red Lobster and Ram are among brands using CEOs in new campaigns.

The winners of Ad Age’s 2025 Young Creatives joined Ad Age and Zappi in Cannes to reveal how AI insights fueled their “Drink From the Source” scannable-can concept.

Pandemic viewing habits and streaming have awakened interest in non-major sports providing affordable intimacy and creative ...

Taking place Sept. 16 and 17 in Chicago, this year’s speaker lineup features some of the most dynamic leaders in the business ...

Optimization is about what matters most to each brand, and enabling them to pursue that with the precision, transparency and ...

Critics say Gut created little more than the case study for Hertog Jan’s campaign, which earned a Gold Lion in Creative ...

A pair of absurdist spots feature people who are inordinately drawn to mechanical bulls and haunted houses.