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A South African consumer opens ChatGPT and asks it a simple question. Which electric SUV should I buy The response ...
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to ...
Dentsu SSA has appointed Laurelle Simonetti to its business transformation practice, strengthening the dentsu’s ability to help organisations shift from ...
Skenk, a conscious gifting studio built on purpose, craft and community, believes South African businesses have ...
AI-driven visual workflows are already reducing post-production time by up to 30% globally. That’s impressive, but it misses the bigger ...
Gavin Moffat is a speaker, author, common sense evangelist and an accidental specialist in the field of marketing and communication strategy.
The media eco-system in 2026 is a fickle environment where reputation can shift from a single headline. The join.the.dots lead ...
A quiet paradox plays out across boardrooms in South Africa. Paid media, one of the single-largest line items in most ...
I read a bunch of posts last week that were shocked by the progress of ads in ChatGPT and other chatbots. Why is everyone so surprised? Didn’t they think the industry would be quick to lean into ads ...
It’s fair to argue that for the past few years, artificial intelligence has largely been in an experimental phase. But ...
Today’s workforce has leverage, and they are using it. Over the past few years, something has shifted in the labour ...