The creation of Bild Kaufberater led to one of the most successful commerce journalism initiatives in Europe thanks to its ...

The era of the news destination is over as social and video networks have overtaken publisher Web sites globally. What ...

Machines need something different from a Web site than humans do, and news brands need to plan their Web content accordingly.

At the recent Cannes Lions Festival of Advertising, the platforms took centre stage, replacing — both physically and ...

Newsrooms don’t fail because they lack content; they fail when judgment cannot keep up. In the age of AI, production has been optimised, accelerated, and automated; editorial decision-making has not.

INMA this week launched a mobile app version of “Ask INMA,” its AI-powered answer engine, making more than a decade of the association’s research, case studies, best practices, and member insights ...

Wednesday, May 6 - Thursday, May 7 Conference venue: Axica Set against the backdrop of the Brandenburg Gate and created with breathtaking architectural excellence, Axica embodies modernity, diversity, ...

About This Blog 74 Articles since October 2020 As news media companies move to a reader revenue strategy, the importance of digital subscriptions has gained momentum as a — if not the — key focus of ...

In early 2020, the Young Professionals Committee distributed a survey to under-30 employees at news media companies through committee members, contacts within INMA, and INMA boards. The survey results ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...

Paula Penfold is investigations and special projects journalist for Stuff Limited in Auckland, New Zealand. She can be reached at [email protected].