The creation of Bild Kaufberater led to one of the most successful commerce journalism initiatives in Europe thanks to its ...
The era of the news destination is over as social and video networks have overtaken publisher Web sites globally. What ...
Machines need something different from a Web site than humans do, and news brands need to plan their Web content accordingly.
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...
At the recent Cannes Lions Festival of Advertising, the platforms took centre stage, replacing — both physically and ...
Wednesday, May 6 - Thursday, May 7 Conference venue: Axica Set against the backdrop of the Brandenburg Gate and created with breathtaking architectural excellence, Axica embodies modernity, diversity, ...
INMA this week launched a mobile app version of “Ask INMA,” its AI-powered answer engine, making more than a decade of the association’s research, case studies, best practices, and member insights ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Total access to all INMA reports on just-in-time topics, trends, and case studies ...
Newsrooms don’t fail because they lack content; they fail when judgment cannot keep up. In the age of AI, production has been optimised, accelerated, and automated; editorial decision-making has not.
The annual Reuters Institute Digital News Report 2026 is out. It shows that, for the first time in the report’s history, social media and video networks have overtaken news sites and apps as a source ...