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次回のウェビナーに参加し、年齢や性別を超えた戦略的オーディエンスをどのように解き放つことができるかをご覧ください。 2025年、競争優位性を確実なものに。 データドリブンなインサイトの活用で、グローバルな ...

A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

Netflix, YouTube and The Roku Channel Each Hit Platform Highs Netflix Owns 8 of July’s Top 10 Streaming Titles with ‘Squid Game’ at #1 with 5.4B Minutes; Peacock’s ‘Love Island USA’ Ranks #2 with 5.3B ...

Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

Nielsen, światowy lider w dziedzinie badań oglądalności, danych i analiz, kształtuje przyszłość mediów dzięki dokładnym pomiarom tego, czego ludzie słuchają i co oglądają.

In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning ...

While influencer marketing represents a sub-category within the broader social media landscape, it’s one that brands should approach with a focus on long-term collaboration. But step 1 for any ...

Nielsen เป็นผู้นำระดับโลกด้านข้อมูลเชิงลึก ข้อมูลและการ ...

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.