The commercial, narrated by actress Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy choices for their families – even in the medicine aisle.

The retailer’s ad agency, Uncommon, has documented different forms of family that make the festive season special for communities everywhere.

Michelle Graham-Clare, chief marketing officer at McDonald’s, added: “Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops and endless wrapping, it’s ...

We dish the detail behind the advertising and retail campaigns which won big at The Drum Awards. Read on for the lowdown on ...

With the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This ...

Donald Trump’s presidential return puts many marketers in a difficult spot. Can they get over it and effectively engage with ...

The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace ...

When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt worried.

Starbucks brews up festive cheer with a stop-motion short. / Credit: Starbucks Every week, The Drum picks the top global ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

The Wrong Agency’s Kevin Lynch explains why growth can sometimes be the undoing of a good agency (and a good night’s sleep).

In a break from Lee Bofkin’s usual Ad Archivist column, the CEO of Global Street Art reflects on the challenges and ...