Sunk Cost Fallacy “the phenomenon whereby a person is reluctant to abandon a strategy or course of action because they have invested heavily in it, even when it is clear that abandonment would be more beneficial.” How much you’ve invested in something has nothing to do with whether it’s in your future best interest Just because it’s easier to do the wrong thing you’ve been doing, versus the right thing you haven’t, doesn’t make it the sensible option It’s the weak, fearful, loser option. And you
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