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How Pistachio Farmers Built A Billion-Dollar Empire During California Droughts | Big Business
It took California a century to produce a pistachio harvest. Now, it's the world's top supplier. But as the Dubai chocolate trend fuels demand, and California droughts intensify, growers are fighting to keep up. 00:00 - Introduction 01:35 - Where Pistachios Came From 02:58 - The Keenan Farms Pistachio Harvest 05:36 - Growth of the California ...
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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