34K views · 376 reactions | Ever wondered where Nike’s iconic Swoosh logo comes from? Find out now: | Highsnobiety | Facebook
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34K views · 376 reactions | Ever wondered where Nike’s iconic Swoosh logo comes from? Find out now: | Highsnobiety | Facebook
Ever wondered where Nike’s iconic Swoosh logo comes from? Find out now:
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History of the Nike swoosh and the birth of a multi-billion dollar brand
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In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
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