Starbucks CEO Brian Niccol on first-year changes: Here's what to know
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Starbucks CEO: Excited for opportunity for growth in China
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Starbucks CEO Brian Niccol told CNBC's Kate Rogers that he is "really excited about the opportunity for growth in China," a market that the coffee giant has struggled in since the pandemic. Since lockdowns have been lifted, local rivals who can undercut the chain on pricing have stolen market share from the U.S. company. In October, the company said that it was exploring strategic partnerships for its second-largest market. More recently, Starbucks has said that it has received “significant inte
Starbucks CEO Brian Niccol told CNBC's Kate Rogers that he is "re…
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Starbucks China valued at about $5 billion by bidders, sources say | REUTERS
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Starbucks CEO Brian Niccol, despite committing to no price hikes in 2025, did not rule out price hikes in 2026 when asked by CNBC, though he said that he thinks the coffee chain is "priced very competitively." "It's something that I keep an eye on, what our price gap is," he said. "I do believe we are a premium brand, and I do believe you get a premium experience," he added. Watch the full interview: cnb.cx/3KcvWAU | CNBC
Starbucks CEO Brian Niccol, despite committing to no price hikes in 20…
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Matcha and coffee lovers, this one’s for you! ✨ The Matcha-to Frappuccino® is this week’s Rahsia Barista — rich espresso, smooth matcha, and creamy layers in every sip. Here for one week only (8- 14 Sept), so don’t miss out! 👀 #StarbucksMalaysia #RahsiaBarista | Starbucks Malaysia
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