Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
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FacebookMaster Mind Maddy
Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make
Master Mind Maddy. Master Mind Maddy · Original audio. Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents ...
3.6K viewsSep 11, 2023
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